Healthcare challenges that African communities face have been extensively researched in many publications.
Despite the suggestions that medical insurance is a requirement for evolving societies many attempts at providing this sort of cover have failed thus far
Changing political environment
Governments want better conditions for their citizens working for MNO’S. They can show good faith by providing good healthcare for the entire workforce.
MNO’S will find it difficult to justify different employee conditions in LMIC compared to expat. employees.
The ILO has campaigned for improved labour conditions from MNO’S.
Economics
Research indicates that a healthy workforce and community translates into better productivity.
Improved healthcare translates into better economic growth, thereby pulling many people out of the pervasive cycle of poverty.
Our product will eliminate the need for the employee to pay “out of pocket” for often unaffordable appropriate medical care.
Innovative Technologies
Telecommunications and satellite based communications have matured and are widely available.
Telemedicine enables anyone to access medical expertise and services especially in remote locations.
AI Predictive analytics, EHR, CRM and telecoms have converged to allow for cost effective, quality and accessible healthcare.
Target Market
All employees of multinationals in their country of residence ie Expat workers on contract from other countries and people indigenous to the area of operation.
51 Million People employed by multinationals in Africa.
27 Percent of companies in Africa are foreign owned.
Market Size
51 Million Total Market
20% Projected Penetration
8.3 Million Projected Customer Base
A Good Business
Good margins. First mover. Innovative product.
20% projected market penetration.
Scalable.
Experienced founders and management.
Convergent technology.
Business Strategy
Software
- A two-pronged software approach – with end users representing both occupational health staff and front-line employees.
- The solution will address common tasks and workflows required by the occupational health team, including a 24-hour Emergency Call Centre and tailored CRM system for patients.
- The solution will be intuitive, easy to learn and use, and available on the preferred device of the end user, whether a laptop, in-workplace kiosk, or mobile device.
Pricing
- HSoccuMD aims to provide affordable healthcare & thus, our subscription starts at $45/month per employee – being subsidized by the company that the employee is employed at.
Marketing
- International Brokers who sell to MNO’S
- Direct Sales Team
- Social Media – Linkedin
- Business Publications
- Business Networks/Forums/Leadership Networks
- Website, SEO, Blogs, Online posts, Sponsorships
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